Sunday, 23 March 2014

How To Use Google Analytics & Click Distribution Data To Project Traffic Boosts

Most are well aware of the power and benefits of installing Google Analytics to find out who is coming to a website. Many are even aware that you can see exactly what keywords are being searched for to find that website. There are not many out there however, who are aware of the fact that you can use that data to skyrocket your traffic numbers.

If you follow the steps in this guide, you will see a significant traffic boost. The beauty of this strategy is that it is often limitless (depending on how big the market is for any given website). This is also a strategy that works no matter how much traffic you are currently getting. The only requirement is that your website is getting some sort of traffic from search engines. It works best if you are getting 35+ visitors per day via search engines. The more traffic you currently get, the easier this technique will be to implement.

Preparing for Increased Traffic

There are dozens of different options for bringing a website live these days. If you are serious about your website/blog and increasing the traffic, you have to prepare for achieving that goal. If you are on a low grade hosting plan, be aware of the consequences associated with going that route. You do not need anything extreme, but a simple plan from a good web hosting provider will suffice. That way, you do not have to worry about your site going down or some sort of security issue arising. The traffic is not going to skyrocket over night, but it is better to switch hosting servers when your site is getting less traffic versus more. There is always that risk of a small downtime when you change servers.

A Look Into the Strategy

The idea behind this strategy, is that you will be analyzing your current traffic data, to figure out new pages that should be added to your website and/or blog. There is a lot that can be seen from looking into this data. Sure, it is nice to be able to see the keywords that people are searching for and how many visitors you are getting each day, but what good does that do if you are not utilizing the data you are looking at? Depending on the traffic level of your website, there may be dozens (or even thousands) of keyword phrases that are bringing traffic to your website. Many of these are long-tail keyword phrases.

Taking a look at the list of keywords in question, along with where you currently place for those keywords, will allow you to further target them. If you are ranking fairly well for many of these keywords on accident, imagine what you could do if you actually tried to rank for those same keywords?

The theory behind this strategy is simple. Your job is to find keyword phrases that you already rank for (on accident) that bring you traffic. The key is to find phrases for which you rank below #1. If you are already ranking #1 for the keyword, then there is no point in taking this strategy.

Analyzing Your Keywords

The first thing you must do is login to your Google Analytics account and access your keyword data.
Find your way to the dashboard of the website for which you are attempting this strategy.
Click on Traffic Sources on the left hand side of the page.
This will expand and give you more options. Click on Keywords.
On the bottom right hand corner, you will see an option that says Show Rows. Choose the option to show 500 rows.

You should now have a large list of keyword phrases from which to choose. From there, you can scan through and see what keywords are bringing traffic to your website. Additionally, you will be able to see how many visitors have come from each specific keyword phrase. You want to find a keyword phrase that looks like it is bringing in a few visitors and also was not something you were targeting on purpose.

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